Meet the Pantone Color of the Year.
Inspired by one of the brightest and strongest dyes in the world: cochineal.
Viva Magenta is bold and assertive, inspiring exuberance and fearlessness this year. Here is a bit of background by Pantones’s executive director Leatrice Eiseman :
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Like the color and want to infuse it in your home design/decorating? Our staff of design experts is full of ideas, just drop us a line or stop by our design gallery in downtown Lafayette. 3373 Mt. Diablo Blvd.